Entrepreneurship and Innovations in E-Business: An Integrative Perspective |
- Who wants to use my newly created product?(Type of target customers you set-People)
- How can this new product help the users?(Benefits,quality,user-friendly - Product)
- How should I set the price acceptable to consumers needs? (Pricing issue)
- Where are my targeted customers located? (Place, zones)
What should I do to attract the attention of the public? I know my product is of good quality, with all the benefits identified, but how do I tell this to the public? (Effectiveness of Promotion).
Enterprise: Entrepreneurship and Innovation: Skills and Resources for Entrepreneurship and Innovation |
“Basic questions raised - available in the 6 P's of marketing. Questions, how effective the entrepreneur make full use of the P's to their advantage. Why the failure, even when they use the 6 P's?”
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