Illias et al (2008) shows that service quality in higher education would be the same irrespective of races. Therefore whether the students are Chinese, Indians or Malays, the perceptions on service quality are still the same.
Reference:
Illias, A, Hasan, H.F.A, Rahman, R.A and Rushdan, M., (2008), “Student Satisfaction and Service Quality: Any Differences in Demographic Factors”, International Business Research, 1(4), 131 – 143.
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