•Technology–E.g. Social media, mobile computing, security and cloud computing are all important technologies in your business.But if you neglect training, innovation and measuring ROI
you're wasting your time and money and not operating as optimally as you
can.
•Globalization– Globalization is the process of rapid integration of countries and
happening through greater foreign trade and foreign investment. There are 4 simple steps a company must establish to start global marketing. First,
a company needs to achieve domestic dominance. Second, a company
must have a home focus with exporting. Third,
marketing to global markets must be mixed with overseas organizations. Changing the marketing strategy to become a polycentric strategy is the
best way to adapt to the needs of all the potential customers throughout
the world. Fourth, the value of the product must be on demand in
a global market. Global
marketing is unpredictable and marketers must be aware of different
opportunities and be willing to adapt and create new products for global
demands.
•Deregulation– Market deregulation occurs when a market is controlled and stable enough
to operate in a competitive and unregulated environment. The airline
industry is an example of government deregulation that occurred in the
1970s, when the government relaxed control over how airlines operate. One effect of market deregulation is more competitive pricing. Examples
of newly deregulated industries are the utility and telecommunications
markets. Market deregulation has now made utility companies such as
electricity providers and phone companies compete for business and offer
better pricing.
•Privatization– The term "privatization" describes a shift in the ownership
of assets or the provision of services from the government or public
sector to the private sector. Increased efficiency of public companies in value delivery and earning profit.
•Customization– Ability to ‘personalise’service or production as demanded by customers. Customers want more customized, personalized products and services,
but companies struggle to cost-effectively deliver them. Improving
communication and coordination between operations and sales
and marketing is one critical path to profitable customization.
•Disintermediation– Disintermediation in digital marketing
services is a concept where in effort is made to establish a direct
contact between the producer or the supplier and the end user or the
consumer. This is done by eliminating the middlemen or the affiliates. ‘No’to intermediaries; e.g. online dot-coms(eBay, Amazon, Yahoo)
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