Growing The Business With Expense Controls: Control Expenses

Throw people at a problem

  • Not always a solution
  • May need to correct operational process

Manage the salaries

  • Use HR reports to match salaries paid to type of work performed
  • Salary reports available – adjusted for the state or region
  • Don’t give raise over cost of living if employee is at the highest amount unless responsibilities increase

Important to monitor as business grows, one of the ways to make sure we control expenses is to manage our salaries. A lot of times a business owner will give raises to employees because they’ve been good employees. This is all well and good, but sometimes you end up with an employee that’s getting paid significantly more than what their job responsibility reflects. You can use salary surveys that are available for your state or for your region to give you what a normal salary would be for, say, a clerical position or manufacturing type of position. There are usually some pretty good description so you can get an idea of what your employee’s salary should be, or what your employee’s job function is in relation to the salaries. Good idea to make sure that you know what a good salary is for a particular job function. Employees typically respect that. Also at your salary is in your business. You may had situations where overtime has gotten out of control because the direct supervisor was not paying attention to the overtime as it was creeping up and before you know you are paying a huge amount in overtime where maybe you could have saved money by adding an employee versus paying overtime.

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Make employee review effective

Managing your controls or managing your people costs is such an important part of running a business. Also the timing on when you give increases, you make sure you give employer reviews on regular basis. Because it is a way of making sure that people understand what they are getting paid and why they are getting paid whatever they are getting paid. Now if you had an  employee that wanted an increase, I would let the employee know how they can get an increase if it was not possible for them to get an increase in their particular job. If they took on additional responsibilities or change their job description, then they could get an additional amount of pay. Again, people understand this. If you do more, you can get more. Usually, if an employee goes from the job function to a managerial function, they would get an increase in pay. Not everybody is willing to do this, but that is definitely something that you can point to for an employee to aspire to get more pay. 

Look for the largest expense on the financial statement

  • Maybe materials for the product
  • May be support expense
  • Depends on the industry and the product or service
  • If materials, look for waste or suppliers with better pricing
  • If support expense, what do others in the industry control expense
  • Get information from your association
  • Contact a indirect competitor
  • Vendor can provide good information if you keep a good relationship with the vendor

 When you are looking to control your expenses, you want to look at the financial statements and look for the largest 1,2,3 expenses on your financial statements. You can tell those are generally by a percent to revenue, which is vertical analysis. So percent to revenue can tell you what the three largest expenses are on your financial statements. They may be materials for the product that you are making, or they may be some other support expense. If you are is in service industry, it would be salaries, but there might be something below salaries, like your health insurance or some other insurance expense that you can control. So really depends upon the industry and the product or service that you are selling.

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If you have materials as a large expense on your financial statements, look for some waste in your manufacturing process or look at your suppliers. Can you get suppliers that provide better pricing? Have you shopped the suppliers most recently and found that you have a supplier that’s reliable, that has better pricing? Make sure, of course, that the supplier is reliable.

If you have a support expense, then look to your industry and see what others in your industry do to control those expenses, then look to your industry and see what others in your industry do to control those expenses. Recommend partnering with your industry association and a lot of times in industry will have several associations that you can participate in to get information about what others in your industry are doing to control expenses. It’s amazing what your competitors will provide as far as information is concerned, just out with pride or ego. And we do not know it, but you could always found that your competitors are willing to share information and they can talk about some other of the ways that they control expenses. Also your vendors, are amazing at providing information if you have a good relationship with your vendors. All of these ways can help you look to the top three expenses on your financial statements with ways to control  those expenses, to manage those expenses, and keep them as low as possible. 

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Others way to control expenses

  • Use industry reports for comparison
  • Understand variances – Horizontal or Vertical
              Vertical Analysis – Comparison of expense to revenue for the period
              Horizontal Analysis – Comparison of revenue and expense to prior month / quarter or year

  • Have company wide or division reward for expense reduction ideas
  • Cost a little and may save a lot
  • Use ratios

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Another way to control the expenses is to look at industry reports so you can see what your competitors are paying as a percentage for certain types of expenses. We do not want to look at dollar amounts, but we would look it at a percentage that expense to revenue to see what our competitors are paying. We also want to look at comparing year to year. You can look at a number of different ratio comparisons, vertical or horizontal. Vertical, you are comparing your expenses to your revenues and so that’s considered vertical analysis. Horizontal analysis, you are comparing your expenses to the previous month or the previous year. Both of those methods are easy to do with most accounting software. You can run reports like this what you look for is a percentage that changes significantly, good or bad. Because you might see a percentage that changes in a positive way, but something else going wrong. It’s not necessarily a good thing that your percentages are improving unless you know why.

Using ratio is a good tool. Use gross profit ratio by watching the trending for the percentage of gross profit. As the revenues changed, put the revenue numbers and a month to month to month grid the the gross profit percentage. The gross profit numbers may go up, but the gross profit percentage may go down and if that is happening, we need to investigate and figure out why it very quickly. This did this happen in business and able to catch it pretty quickly and make some changes so that it did not continue to happen for the rest of the year. Tracking profitabilities, so important: monthly, quarterly and annually and tracking mean you would have spreadsheet with key numbers on a spreadsheet, which would be revenue, gross profit percentage, and net profit number and the net profit percentage so that you could track and watch them increase or decrease depending upon how you were growing your business. 

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  • Track profitability
  • Monthly / quarterly / yearly
  • Understand increase or decrease in gross profit
  • Every year or two, get bids for insurance / suppliers / any large expense items

So many business owners that were so focused on growing their revenue that they didn’t realize that they were actually decreasing their profitability. Watching this on a month by month basis or on quarterly basis is very helpful to a business owner, you need to look at the type of revenue. Encouraging business owners to segregate if they have maybe three different types of revenue generations, that they separate those into their individual financial statements so they can see where they are the most profitable.

We do not want to continue growing revenues in an area where our gross profit percentage is 10 percent versus the area where our gross profit percentage is 60 or 70 percent. We want to grow the area where our gross profit, which is our revenue, less our cost of goods sold, that’s our gross profit. We want to grow our gross profit. There may be a strategic reason why we would do otherwise. However, if there is no strategic reason, we really want to drive whatever helps improve our gross profit.   

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Source:coursera


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