What is Marketing

Marketing  --  Organizational function that manage a set of processes (i.e. to create, communicate and deliver value to customers in addition to managing relationship with them) so that the organization and its stakeholders will get the benefit (usually in profit).In short, organizational attempts to meet customers’ needs with profit.

Examples of customers’need:

–McDonald’s –need for fast food

–Google –need for information, communication

–L’oreal–need for beauty, self confidence

–FAB –need for cleanliness, hygiene 

Reference: Marketing Management slide by Nabsiah Abdul Wahid, Ph.D