Varieties of product offer; e.g.:
•Goods (electrical product, furniture)
•Services (banking, restaurant)
•Events (sporting event, rock concert)
•Experiences (bungee jumping)
•Persons (celebrities, politicians)
•Places (Paris, Kuala Lumpur, New York)
•Properties (land, condominium)
•Organizations (specific companies)
•Information (Internet, Google, Yahoo)
•Ideas (consultation)
Source: Marketing Management Slide
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